Cypress, Ltd.Marketing Services - Cypress, Ltd.
Cypress, Ltd.

Marketing Services - Cypress, Ltd.

In competitive markets you want to be able to differentiate your business and understand what combination of messaging will resonate with your customers. Our team combines the right mix of expertise, innovation, creativity and discipline.

For the Energy Markets

We know how to:

  • Leverage our technical experience, marketing and customer service in the utility and sustainability industries to introduce your products / services, reach new customers and create the right customer value propositions
  • Find new market opportunities
  • Conduct research and analyze data to discover the best approaches and strategies
  • Reach out to your current and potential customers, including elusive hard-to-reach segments
  • Increase brand and market awareness by developing insightful marketing materials that support our client’s efforts

Market Assessment, Behavior and Economic Analysis

Brand report exampleCypress is able to provide primary and/or secondary market studies of the market potential for new and underutilized energy technologies for all market segments. We estimate both installation and operational costs associated with the technology and conduct ROI calculations, market assessments and assess behavior patterns as well as:

  • Collect secondary market information from a variety of sources
  • Conduct a primary market research and survey to determine the market potential for the new/underutilized and incumbent/existing technologies
  • Prepare a final report to document the process
  • Provide support for regulation and planning
  • Provide economic evaluation of clean and renewable technologies
  • Develop and implement a list of survey questions through web-based surveys, telephone surveys, focus groups, etc

Content Development

Shift & SaveWe interpret technical information and energy policies into concepts and value propositions that clients, contractors and customers can understand. Our team of resources has solid experience in both technical and marketing content development including:

  • Print, Website Development and Event Support
  • Technical writing of marketing material
  • Developing marketing material to promote the application of the latest energy efficient and demand responsive technologies and strategies
  • Technology assessment reports
  • Advanced design guidelines;
  • Fact sheets and case studies
  • Technical and economic white papers
  • Presentations, manuals, and specifications
  • Report writing using MS Office, all Adobe Design Tools, web representation and customer developed software templates

Creating eye-catching, powerful and responsible marketing collateral

Pool Pump ProgramWhether creating a new corporate identity or working within existing brand guidelines, our award-winning marketing team creates unique collateral that is visually appealing, environmentally friendly and effective.

  • Branding/corporate identity/logos
  • Design and copywriting
  • Direct mail and e-marketing
  • Marketing and PR toolkits
  • Websites/Flash animation
  • Sustainable print choices
  • Photography

Educational services

Educating people of all ages about renewable energy and energy efficiency helps them make meaningful decisions in their everyday lives. By creating useful materials that inform and inspire, together we reduce energy consumption and increase awareness of sustainable choices.

  • Consumer information and education
  • Interactive kiosks
  • Info packets
  • Exhibit materials
  • Websites

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Cypress utility services includes a complete range of marketing services, including custom research and industry analysis, messaging and positioning, printed and electronic marketing collateral, tradeshows and conferences and educational services.

Specializing in helping utilities, communities and vendors reach out to their customers and clients, Cypress excels in design, writing, Web programming, photography, and presentations. We work with our customers to create visually compelling brands and marketing materials and persuasive messaging that achieve the highest amount of utility program participation. View our Marketing Examples.