Cypress, Ltd.Marketing Examples - Cypress, Ltd.
Cypress, Ltd.

Marketing Examples - Cypress, Ltd.

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  • Shift & Save Peak Load Shift and Energy Storage Programs

    Shift & Save

    Cypress designed and trademarked the Shift & Save® Program for utilities that want to permanently shift peak power needs of their commercial and industrial customers. Marketing pieces include websites, applications, brochures and newsletter articles. The Shift & Save® Program has been tailored for Pacific Gas & Electric, Southern California Edison, Sempra, Southern California Gas Company and San Diego Gas & Electric.

  • Gas is Cool Programs

    Gas Is Cool

    Gas is Cool helps qualified owners of existing natural gas cooling systems save money, reduce peak power demands, and take advantage of the reliable domestic supply and lower operating costs of cleaner—burning natural gas. The branding was integrated into existing utility branding-in this case, Southern California Gas Company.

  • Pool Pump Programs

    Pool Pump Program

    The Palm Desert Energy Partnership with Southern California Edison turned to Cypress to create an innovative "one stop shop" residential program. Acknowledging the fact that pool pumps and their operation during peak times are not the most widely used or understood energy efficiency measure, we came up with a marketing campaign that incorporated humor to stand out. Since one component of the marketing campaign was through printed media, we wanted to catch the residents' eye, create curiosity and maintain interest.

  • Materials Innovation Exchange

    Materials Innovation Exchange

    The Materials Innovation Exchange is a regional marketplace and a global resource supporting innovation in materials management and waste reduction. This site is designed as a central clearinghouse of information for materials exchange and reuse, entrepreneurial opportunities, case studies and best practices. Treena Colby and Jen Pennington volunteer their time as Strategy and Design partners respectively to this project as members of the Network for Business Innovation and Sustainability.

  • Electric Energy T&D Magazine

    Electric Energy Magazine Article

    Cypress was asked to contribute an article focusing on Energy Storage for this publication. Our latest article, titled, "Green Ovations," about the need to focus on the customer when considering the value of energy storage, was published in the 2012 March/April issue of Electric Energy T&D Magazine.

  • Rhizome Images

    Rhizome Images®

    Rhizome Images® is a unique marketing resource for businesses and green technologies. Cypress partners with Rhizome Images to bring vibrant imagery to all marketing efforts. Photographer Robert J. Pennington offers up a fresh perspective on the positive, negative and alternative aspects of sustainability and industry. Rhizome Images' photography services are also part of a Picturesque Forest Project. Purchases from the Rhizome Images Collection and custom photo shoots support the donation of trees to various Wildfire ReLeaf programs.